Today, Beiyuan Group announced the establishment of Qiaoxin Health Technology Co., Ltd., a wholly owned subsidiary. The move marks the Group's entry into the health and wellness sector beyond its core technology supply chain business. Drawing on the Group's expertise in supply-chain management, quality control and international operations, Qiaoxin Health will focus on developing and promoting premium wellness foods based on natural ingredients.
Qiaoxin Health will focus on natural wellness foods that combine traditional knowledge with modern technology. Its product lines will include maca supplements made from selected premium ingredients; ginseng products developed through traditional processing and modern extraction; marine wellness foods such as sea cucumber, fish oil and oyster extracts; and scientifically formulated natural products for modern health needs.
Qiaoxin Health will combine online and offline sales, initially focusing on the domestic market before expanding into Southeast Asia and Chinese-speaking markets in North America. The company has reached cooperation intentions with several quality channel partners and plans to launch its first product lines over the coming years.
Establishing Qiaoxin Health is an important milestone in Beiyuan Group's strategic development. We will leverage our experience in supply-chain management, quality control and international operations to build Qiaoxin Health into a trusted natural wellness food brand.